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Proposal of Marketing Communication of the Bachelor's Study Program
Gál, Patrik ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis focuses on the proposal of marketing communication of the bachelor’s study program Process Management taught at Brno University of Technology Faculty of Business and Management. The thesis is divided to three main parts. The theoretical part describes individual knowledge of marketing and the focus group research method. The analytical part focuses on describing the current state and final proposals of marketing communication of the study program are based on previous analysis outputs.
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Marketing Communication of a Specific Product
Trnková, Kristína ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis is focused on marketing communication of a specific study program. Based on theoretical knowledge, the work deals with the evaluation of the current situation in society. This evaluation works as a basis for following recommendations and suggestions for improvement, which will increase the number of applications for the study of the program, strengthen awareness of the program and the image of the faculty at the same time.
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Marketing Communication of a Specific Product
Pospíšil, Lukáš ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on the addition and modification of marketing communication of a specific master's degree programme. The theoretical part deals with the issues of the university, focusing on the marketing mix, marketing communication and applicants' decision-making. The analytical part focuses on the current state of affairs, where proposals are made based on the outcomes of the analyses. The implementation of the proposals will mainly lead to an increase in the awareness of the study programme, which will also help to bring about an increase in the number of applications.
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Proposal of Marketing Communication of the Bachelor's Study Program
Gál, Patrik ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis focuses on the proposal of marketing communication of the bachelor’s study program Process Management taught at Brno University of Technology Faculty of Business and Management. The thesis is divided to three main parts. The theoretical part describes individual knowledge of marketing and the focus group research method. The analytical part focuses on describing the current state and final proposals of marketing communication of the study program are based on previous analysis outputs.
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Marketing Communication of a Specific Product
Trnková, Kristína ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis is focused on marketing communication of a specific study program. Based on theoretical knowledge, the work deals with the evaluation of the current situation in society. This evaluation works as a basis for following recommendations and suggestions for improvement, which will increase the number of applications for the study of the program, strengthen awareness of the program and the image of the faculty at the same time.
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Comparison of Outdoor Education at Czech and Norwegian Universities
Hejna, Zdeněk ; Frainšic, Michal (advisor) ; Vomáčko, Ladislav (referee)
Title: Comparison of Outdoor Education at Czech and Norwegian Universities Goals: The main goal is to compare outdoor education at Czech and Norwegian universities. Method: We used a retrieval method of internet and literature sources of study programmes at certain universities and we have composed and sumarized a survey, which had been sent to students of researched schools. Results: We can observe certain differences in Czech and Norwegian interpretation of outdoor education, which is deeply influenced by cultural-historical development in both countries and different point of view of percieving the environment. Key words: outdoor activities, friluftsliv, study program, comparison
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The development of higher education in the Czech and the Slovak Republic
Koberová, Michaela ; Trojan, Václav (advisor) ; Veteška, Jaroslav (referee)
This thesis is focused on the development of private higher education systems in the Czech and the Slovak Republic. By the study of literature, legislation and by processing public and non-public statistical data, this thesis analyses the development of the private higher education system in the Czech and the Slovak Republic including their comparison and summarizes current terms that private universities must meet. Furthermore, this thesis is focused on processing the gathered statistical data of the number of private universities, their students and graduates. An integral part of the thesis is also the analysis of the study programs which are taught at private universities. The method of processing the statistical data is mainly the quantitative analysis of the data provided by the statistical offices in the Czech and Slovak Republic and by the ministries of education in both countries. The trend analysis was used for the outputs which display tendencies of phenomena in a specific period of time and comparative analysis comparing established indicators.
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Comparison of Outdoor Education at Czech and Norwegian Universities
Hejna, Zdeněk ; Frainšic, Michal (advisor) ; Vomáčko, Ladislav (referee)
Title: Comparison of Outdoor Education at Czech and Norwegian Universities Goals: The main goal is to compare outdoor education at Czech and Norwegian universities. Method: We used a retrieval method of internet and literature sources of study programmes at certain universities and we have composed and sumarized a survey, which had been sent to students of researched schools. Results: We can observe certain differences in Czech and Norwegian interpretation of outdoor education, which is deeply influenced by cultural-historical development in both countries and different point of view of percieving the environment. Key words: outdoor activities, friluftsliv, study program, comparison
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Analysis of accredited study programs "German language for the 2nd grade at basic school"
KUJÍNKOVÁ, Eva
The aim of the thesis is an analysis of Czech university study programs for teaching German language at the 2nd grade basic schools and comparison of the results. Information about development of Czech educational policy since 1989 is summarized in the theoretical section, where I also presented the most important documents affecting current educational policy as well as the language policy. The practical part is dedicated to the study itself. All universities keep their study programs in line with the Bologna process, conceived as structured. The subject of my analysis is Bachelor's degree and follow-up master's degree study. I have chosen only a specific part of the field, which is devoted to preparing students for German language teaching at basic schools. Emphasis is placed on the comparison of offered subjects, thematic composition of subjects and the way of obtaining didactic knowledge and teaching skills.
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